Wednesday, 23 October 2013

SMTP: Helping you send out Bulk Mails in a Jiffy

As most businesses are taking the online route these days, marketers have to step out of the conventional styles of marketing. They have to think out of the box to grab the attention of people so as to create a good client base. Online businesses thrive because half the world spends most of its time on the net and as purchasing products and availing services online has become convenient. Online marketing therefore, has becoming extremely important and has gained significance and popularity.

One of the best and most effective online marketing tools is email marketing. As emails can be sent from anywhere in the world to every single corner of the world in a jiffy, a larger audience can be targeted at once. Therefore, most marketers target a large audience and send emails promoting or launching a product or service. Email marketing takes the help of the bulk mail service to send out a huge lot of mails at once.

Image Source: bit.ly/17ZPk5i
As a huge number of mails are sent out at one go, marketers have to make sure that the entire emailing process runs smoothly. If it slows down, or if the emails get jammed, then all the work will get stuck. Therefore, it is advisable to use a good mail server that specializes in bulk mailing. The best bulk email solution is to use SMTP services. With SMTP, the emails that are sent out are delivered without any hassles to the inbox of the recipients.

Another reason why SMTP is good for bulk email marketing campaigns is that, every single mail that is sent out, can be tracked till delivery. So, you will know exactly how many mails are in queue, have been delivered or have bounced. You can also find out, how the recipients react to your mails. Therefore, it is easy for you to gauge the success of your bulk email strategy.

Wednesday, 9 October 2013

XOLO Forays Tablet: Lava’s First-Ever Tablet Device

Just a few days ago, the Indian manufacturer Lava’s Xolo brand launched their first-ever tablet, XOLO Tab. It has been just 18 months for Xolo in the Indian tablet market. Prior to this tablet, it had launched only the high end and mind range Smartphone devices. This tablet brings forth a new side of the brand.

This handset maker is on the way to occupy a platform in the technology world. With a price tag of Rs.13, 499, the company has tried at its best to attract the middle class buyers.

Let’s check out the specifications XOLO Forays Tab

Design

With an 8-inch IPS display, it can be said that the tab has simply a fantastic design. It weighs around 480 grams and measures 11.3 mm in thickness. The tab is available in the market in only white colour. The front panel consists of plain screen has the face camera at the top whereas rear panel features the back camera. Other features find their place at the tab’s bottom portion.

Image Source: bit.ly/GMRijN

Specifications

• 8 inches display with 768 x 1024 p resolutions

• Powered by Qualcomm snapdragon 8225Q Quad-core processor

• 1.2 GHz and Adreno 203 GPU

• Android 4.1 Jelly Bean OS

• 1 GB RAM

• 4GB internal storage memory

• Extendable memory up to 32 GB

• 2 MP rear-camera and 0.3 MP face camera

• Wi-Fi, Bluetooth 3.0, A-GPS and 3G network supports

• 4,000 mAh battery

In spite of being the first tab launch from the Xolo, the technical specifications are brilliant. On the side of other specifications, the tab also offers 3G voice calling feature. Although the device is supported with some cool features, it remains to be seen that how well it fares in the technology market.

Friday, 4 October 2013

Configure SMTP to Experience an Enthralling Emailing on Your iPhone 5

Image Source: bit.ly/1aRBJ3f
Apple released its new range of smart-phones, iPhone 5S and iPhone 5C a few days back. As the upgraded version of iPhone 5, iPhone 5S failed to create the wave in market like its predecessor. Many of the users still prefer to stick with the iPhone 5, because it provides smooth user-interfaces and ample messaging and email features.

At the time of release of iPhone 5, a lot of buyers went out to buy this phone because of the large screen, which gives you more room to scroll, and above the notch emailing features.

It is not a secret that Apple has always had a strong focus on email features. So, when it comes to emailing, iPhone 5 can give some scintillating experience to its users. Emailing on this smart-phone is something that leaves you awestruck.

It’s because of the smooth emailing features that many businesspersons and marketers refuse to part with iPhone 5. However, the users of this smart-phone need to configure SMTP before enjoying the enthralling emailing experience on the phone.

Here is the configuration process of SMTP for iPhone to give the users a smooth and hassle free emailing experience

• Go to Settings

• Scroll down to “Mail, Contact, Calendars”

• Select the email account to be modified

• Scroll down and tap on “Outgoing Mail ”

• If no is configured, tap on “Add ”

• Enter the details: Hostname (SMTP.xyz.com), Username (email address) and Password

• A “Save” button comes up on top right

• The iPhone will take around 30 to 60 seconds to try and verify the SMTP

• Most likely an error will occur, ignore this and click OK and tap on save button again

• You are asked if you want to save it

• Click on “Save” option

• A list of SMTP is visible. Select the one that you created

• Go back by clicking on SMTP button

• The iPhone is now able to send emails through the authorised

Now that you have set up the authorised SMTP, enjoy hassle free and smooth emailing from your iPhone 5.
                                

Tuesday, 3 September 2013

Points to keep in Mind in Email Marketing


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As most businesses are online these days, traditional concepts of marketing have been replaced by online marketing as it is a way to reach out to a bigger client base in lesser time. This method of marketing is also cost efficient. Through email marketing one can promote products or services directly to clients. A company or business can send out emails to their entire clientele at once notifying them about new events, products or even giving them new information.

However, most mass mailing ventures are marked as spam and therefore are avoided by most people. This is why online marketers must choose reliable SMTP services so that their mails reach the inbox of their clients instead of landing up in spam or junk mail. Online marketers have also started taking a creative approach towards email marketing so that people take interest in going through the mail.

In order to make things more effective, first of all, they must make sure that the SMTP server they use is steady enough to make sure that there are no problems in sending out bulk emails. The problem with bulk mailing is that, while sending out the messages, the action fails. This causes a lot of trouble and is best avoided.

When you plan your email marketing strategy it is very important that you use your database well. Target your mails to loyal clients and prospective ones. It is pointless sending emails to people who don’t even check your mail. Therefore, filter your addresses. You can also use some tools to verify addresses.

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Emailing alone can never be a good marketing strategy; you must also back it up with Social Media marketing. Email and social media marketing together, will be a fantastic way of marketing a product or service. This way, the marketer can target more clients and can always stay connected with them.

Online marketing is the best way to market a product or service as it is quicker and cheaper than other forms of marketing and if a few things are kept in mind, it can become the most effective way of staying in touch with clients all over the world as you popularize your product or service.

Friday, 23 August 2013

iPhone 6 is Equipped with the Latest Technology and Smart Features

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iPhone is a line of smartphones launched by Apple Inc. It runs Apple’s iOS mobile operating system having various advantages and features like multi-touch screen, virtual keyboard, Wi-Fi and cellular connectivity. Since iPhone 5 couldn’t do a magic into the market, all eyes are on Apple’s latest iPhone 6. It is believed that iPhone 6 will compensate all the features iPhone 5 lacked.

Features of new iPhone

They have planned to bring back an old feature of smartphones and introduce iphone in different sizes to satisfy display size conscious users.

• One size will be smaller than 4 inches, another bigger than that and one of exact 4 inch. • The Infra Red technology is brought back to enable its future iPhone to function as Remote Controller and to link iPhone with Apple TV.

• The latest wireless charging technology will be used which doesn’t involve the use of wire during the charging process. The electric current storing capability is must in charging mat for the purpose.
• The smartphone may also include a feature called flexible displays.

• Apple will take mobile security to a new level by thumb scanning technology into mobile payment method and also to unlock the phone. It will recognize your thumb impression to open access to the phone.

Image Source: /bit.ly/154I3Go

Advantages of new iPhone

Though it is believed that iPhone 6 is a replacement of iPhone 5, going back to the history there has always been a half S-model before arrival of the final iPhone. The various advantages that the upcoming Apple phone will give are:

• Better and faster connectivity

• Locking down branded ipad

• New maps and navigation features

• It will do NFC

• It will run iOS 7

• It has good storage capacity

• It will have better 4G LTE

• 13 megapixel camera will be installed

• Eye tracking tech

The release date of iPhone 6 isn’t decided yet. However, pundits and tech gurus predict a summer release by June 2014. The more flat and Android like design, phone will have new features like control centre, airdrop and iTunes radio. Its storage capacity is big and has fingerprint sensor. A standard Wi-Fi connectivity will be given. The processor will have better efficiency to support the battery life. So many things said and written, actual features it has and how it spreads its magic will be clear only after it release.

Tuesday, 13 August 2013

Online Marketing will be Smooth and Effective Process with SMTP

Emails are the most trusted medium of online marketing around the world. It brings a lot of opportunity and success to the email marketing providers which are essential for growth and development of their business. If you are an online marketer then following the route of emailing can get you to the assured success. Though email marketing is essential for marketers, it may not be fruitful in absence of a reliable SMTP server.

What is SMTP?

SMTP or Simple Mail Transfer Protocol is a trustworthy online marketing server which can keep the email service afloat and help in communicating. The various features and Advantages of SMTP help in smooth transaction.

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Different services offered by SMTP are as follows:

Mass Mail Delivery

A reliable SMTP Server will help you in sending mass mail if you are having difficulty in sending emails to a large number of people at a time. There are many service providers who claim for their trustworthy and reliable services but you shouldn’t trust them until viewed their services. You will be able to manage and deliver bulk mails smoothly. Their expertise and technology if coupled together produce the best client services. Without relocating additional time and money a smooth and effective email service can be made available.

Image Source: bit.ly/16eckSu

Transactional Delivery of Mails

Important and confidential business information is transported through transactional mails. These emails should reach into the inbox of destined recipient as early as possible else the organization will have to bear big losses. Smooth and timely deliveries of such mails are maintained by a reliable SMTP server by maintaining a strong and clean IP address reputation. IP reputation management technology is used for maintaining positive IP reputation.

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Tracking, Reporting and Maintaining Stats

Coming to the status and delivery report of your sent mails you may face trouble with different server providers but SMTP server will tell you about the delivery and status report of your sent mails by keeping a regular check on the mail server. A reliable SMTP server will let you know if your mail got delivered or is waiting in queue or got deferred. If a message is not delivered instantly, it is kept in queue to deliver for five days. The feedback given by consumer is also brought back by it.

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IP Reputation

Maintaining a positive IP reputation of your server address is very essential for the success of a business. It is very essential for smooth flow of emails in the web world. IP reputation management technologies are used by SMTP to maintain a positive IP reputation.

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Hence, a reliable SMTP server will look after all your online marketing needs to make your business a successful entity.

Monday, 12 August 2013

Things to Remember while Designing Mails for Mobiles

As communication has become absolutely essential these days, staying in touch has become a necessity. Before the advent of the mobile phone, people used to communicate through the traditional postal service, telegrams and phone calls. After the cellular system came into being, even till the late 90s owning a mobile phone was considered a luxury. However, over the years, the cell phone has evolved in various ways and now with smartphones, access to the internet and emails has become extremely easy.

Image Source: bit.ly/11FokI
In the world of business and commerce, the Blackberry was the first business phone and helped the corporate world stay in touch. After that, other smartphones also started accommodating many business phone facilities giving the people some variety. Therefore, not only did the internet become important but it also grew in popularity because it became ‘mobile’. People in the corporate world these days stay in touch through emails but not just using computers and laptops but also by using the mail facility on their phones.

This aspect is to be kept in mind by email marketers because usually most people these days access their email on their phones. Now if a product or service is being promoted through emails, one has to make sure that the emails can be read on every single hand held device or smartphone. There are many problems that may arise while structuring or designing such an email.

Therefore, email marketers should keep a few points in mind.

They should emphasize on the subject line

As businesspeople hardly have time to go through the entire mail, the subject line is where the entire emphasis should lie. It should be crisp, short and precise. The number of words should not be more than five or seven. The best subject lines are the ones that are not complete sentences but something like a teaser.

They should place the call for action button properly

While designing emails for cell phones make sure you place the ‘call for action’ button on top of the mailer as people hate scrolling down. If you want any forms or surveys to be filled, make sure they are appropriately placed.

They should keep it as simple as possible

Keep the information in the mail as simple as possible. The message should be clear and in short sentences. The idea is not to confuse the recipients.

If you keep these points in mind while you design an email for mobile phones, email marketing campaigns will be more effective.