7 Things to Know About Email Marketing

If you're a small business, a start up, or new to e-mail marketing, you may not be in a position to invest a large amount of money for it. Here are some pointers that will help you get the best of e-mail marketing without breaking the bank.

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1. CONTENT: Content is king. No matter what anyone says, the content of your e-mail is extremely important, if not considered the most important part of your e-mail marketing campaign. Whatever you place as content must be clearly understandable. Don’t include unnecessary fluff. And it goes without saying that it should be edited and proofread to make sure there are no grammatical errors or spelling mistakes and definitely no typos.


2. GRAPHICS: Yes, a picture is worth a thousand words but cramming your e-mail with images will only land you in the junk folder. Include only relevant messages and leave enough white space. Also don’t send e-mails with pictures only. Add a few lines of description or explanation with every picture you include unless it happens to be the logo of the company.


3. COST OF THE CAMPAIGN: With constant budget cuts in every department, it is naive to assume that the marketing section won’t be hit. An affordable email marketing solution is acquiring a dependable SMTP provider. This move will help you send across your e-mails in bulk, but at affordable rates. Also you will be provided with statistical reports about you e-mail delivery and feedback which will help you plan the next steps in your campaign.


4. DEFINE YOUR TARGET AUDIENCE: There is absolutely no point in sending a dog lover and owner information about cat food or kitten grooming. Carefully decide on who is your target audience and create your mailing list accordingly.


5. REACHING THE INBOX: After all the hard work invested in creating the e-mail, it is important that it actually reaches the inbox and not the spam folder of your intended recipient. Avoid using all caps in the subject line and stay clear of words and symbols that scream spam. You can also request your e-mail recipient to add you to their contact list. This will free your communication from being flagged as spam.


6. GETTING PERMISSION TO E-MAIL: Permission to e-mail your client is like making and appointment and then calling them instead of cold calling. When a client visits your site, have a visible call to action button that asks them to subscribe to your newsletters and promotion e-mails. Don’t forget to include an unsubscribe option too.


7. NOT GETTING BLACKLISTED: Your IP address it tracked when you send an e-mail. This is the same when you send e-mails in bulk. If your communication automatically keeps being flagged as spam over a period of time or if many recipients declare your mail to be spam your IP address may be blacklisted.

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As you can see, these factors will result in not only a successful, but an affordable e-mail campaign. So keep these lucky seven points in mind and make your campaign successful.

SMTP Revolutionizes E-mail Marketing Campaigns

The world of marketing has undergone a lot of changes. From cold calls and house calls today it concentrates on virtual calls. Though the old methods and tactics are still used when deemed appropriate, marketing today has embraced the world of technology, specially the internet with open arms and in some cases like a life boat.

In this day and age it is largely digital marketing that we speak of when campaigns are discusses and the largest chunk of investment goes to online marketing. A further subdivision of this brings us to the oldest and still one of the best tools of marketing – electronic mails.

Now, the most important thing an e-mail marketing campaign requires, after excellent content, is a dependable server. This is something that can make or break an e-mail campaign. What is required here for ensuring success is SMTP or Simple Mail Transfer Protocol – a server that is dedicated to look after every technological aspect related to your e-mail campaign.

A professional SMTP mail server will benefit your marketing exercise in many ways. Here are some of the pros of SMTP:

Get to the Inbox, not the Spam box:

Your IP address reputation stays positive and you don’t get black listed. This in turn makes sure that your well researched and highly paid for content is not automatically relegated to the junk folder.

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Send E-mails in Bulk:

No one has or should have to send their promotional e-mails in small batches. This wastes time, electricity and manpower that could have been utilized better somewhere else. So send them in bulk. This will get your mail to your few hundred or a few hundred thousand intended recipients’ inboxes without any hassle. 

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Get Detailed Statistical Reports:

Find out what your money is buying you. In great detail. Which mail reached when, whether it bounced, whether it got chucked into spam, or whether it got trashed, find out all you’ll want to know. This sort of feedback will help you run your campaigns better. You’ll realise what needs to be changed and what needs to be left alone.

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Transactions will no longer be complicated:

Transactional e-mails like order confirmations, receipts, invoices reach the recipients without a hitch. Various features, like the Sender Authentication Program for example, will get your ball into the basket, in this case your mail into the inbox. 

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So if you haven’t tried SMTP yet start with a small plan and then move up if needed. Whether you’re a small business or a multinational corporation, if you need to reach out to your customers, you’ll need SMTP.