Tuesday, 22 April 2014

SMTP Mail Server Eventually Helps Obtain the Marketing Goal

Almost every business these days rely on the usages of information technology. Internet has got a big role to play in today’s business sector. A number of communication channels have developed over the period of time, but emails remains the most cost effective communication method. The instant messaging services make email all the more viable among different group of people. Unlike letters and phone calls, sending emails takes very few times.

The Process of Sending Emails

Well, by seeing the email outline of professional emails, you will come across the fact that emails are highly advanced forms of letters, which were considered as the primary mode of communication in the past. It’s because the design and pattern of emails are same as postal mails. So, if you want to make sure that emails reach to its destination on time, it is essential to configure SMTP mail server, as it is the only method to verify the proper delivery of emails.

Image Source: bit.ly/1twbxWt
As soon as the email sender hits the send button, simple mail transfer protocol follows a sequence of steps in the run up to the delivery of messages. At first, the server verifies the domain name registration of the computer of the recipient, after which the email address is verified. Then, the server updates other computer system about the message-in-waiting. At last, the recipient mail server allows the messages to be delivered. After the message is delivered to the recipient, an authentication mail about the email transaction is produced to the sender. In the run up to the appropriate email delivery, various commands are followed by email servers.

Trustworthy SMTP Sever

SMTP mail server provides you complete control over the emails. However, for the best of the services, you must avail of services from the reliable and trustworthy SMTP email providers, who offer various plans and result-oriented services. Ordinary email service providers do not offer a vast range of services, which makes emailing a nightmare for the involved persons. Most of the problems occur while sending emails in bulk. However, services offered by experienced SMTP service providers are vast and can surpass such difficulties and enable emails reach to its destinations on time.

Even the business houses in product sales gain a lot from the email marketing services. Bulk emails sent out by online business owners allow them to inform their consumers about different product launches and other crucial information. Thus, SMTP mail server helps the businesses grow and achieve the targeted goals.

So, whether you are into email marketing or heavy internet user, SMTP mail server can benefit you in many ways.


Thursday, 13 March 2014

SpamAssassin 3.4.0: The Most Advanced Weapon to Fight Off Spam

Spamming is killing email. Yes, it has turned out to be the major source of worry for most email users, who are into email marketing. So, if you are an email marketer, stay away from spamming, as it may jeopardize your marketing campaign. Sending unsolicited and unwanted commercial emails to people may not be the best option to market your product.

So, those who hate span and run their own email servers will be glad to know that the Apache Software Foundation (ASF) has recently announced the release of new version Spam Assassin that will be called Apache SpamAssassin 3.4.0. The Apache’s SpamAssassin is the award-winning email filtering and spam killing program.

Image Source: zd.net/1eozovS
The software foundation has released the SpamAssassin first time in two years. Kevin A. McGrill releases a statement saying, “The project continues battling the ever evolving techniques used by spammers with an enterprise-grade release.The number one feature of SpamAssassin is the proven classification scoring framework that allows system administrators to use new ideas to improve email classification, thereby making SpamAssassin timeless."

SpamAssassin is compatible with a number of email systems, which include procmail, sendmail, Postfix, qmail, and several others.

In order to control spam, the program makes use of a wide set of features and support for classification that comprises of text-based patterns, checksum filters, automated rule channel updates, Bayesian filtering, sender authentication. Additionally, it comes with native IPv6 support, improved DNS Blocklist technology and offers support for Bayesian filtering using the Redis backend for zapping spam. With the help of this multi-step approach, the SpamAssassin 3.4.0 brilliantly catches the spam and avoids labeling genuine emails as spam.

The Apache SpamAssassin is widely used by the enterprise organizations across the globe, including national, regional and local ISPs, Fortunate Global 500 companies, SMEs, email service providers, education sector, governments and individual email users. Joseph Schaefer, Senior System Administrator at ASF, says, “SpamAssassin is the centerpiece of our anti-spam solution at the ASF. We receive roughly half a million connections a day, directed primarily at our mailing lists, and manage to remain almost entirely spam free, thanks SpamAssassin!"

Moreover, it is very easy to set up and manage this spam control program. The software foundation also offers daily rule updates to detect latest spam trend, Olympics-related male "enhancement" e-mail, in messages before users are bugged by them.

So, if you want your inbox to be spam-free, the Apache SpamAssassin 3.4.0 is the most advanced tool to keep your inbox clean.

Wednesday, 19 February 2014

Technology to Give Publishers Lots of Scope to Experiment with Native Advertisement

Image Courtesy: nyti.ms/1dVCtDW
Of late, online publishers have been looking for ways and means to boost their advertising revenue without upsetting their readers. A large number of publishers, including The New York Times, have been discussing a new effort, native advertising, wherein sponsors-commissioned stories are made to resemble editorial content.

There is a new technology that publishers, particularly outside the United States, are attracted to. The technology has the power to turn any visual element on a web page, which includes videos and editorial photographs, into advertisements.

The technology has been developed by Kiosked, a Finnish start-up, and works as per the wishes of publishers to earn revenue from video and photo contents on their websites. Publishers can put a snippet of Kiosked code on the web pages and whenever the page is visited by a reader, a split-second scan of the written material accompanying the photo on the page is done by Kiosked. Then, one or more relevant products or services are selected and presented to the reader to buy online, placed on top of the products on a strip featuring above the photo.

According to Kiosked, the technology, which was released last fall, is being used by some big publishers, such as The Telegraph, the British newspaper, IDG, the publisher of web sites and technology magazines, and plenty of technology, sports and fashion publications around the Europe, including T3 and Rugby Week.

Micke Paqvalen, the founder and chief executive Kiosked, stated in a telephonic interview said that the technology developed by company engages consumers in content without envisaging like intrusive, pushy advertisements.

He said, “We want to be viewed as a service, not as an advertisement. We are always looking at it from a consumer point of view, and consumers are extremely conscious. They will respond if it becomes over-commercialized.”

The main question with native advertising is sometimes readers fail to realise whether they are seeing an advertisement. However, Kiosked makes it easier for readers to identify the advertisement by letting the advertisements and editorial content emerge side by side.

Providing links to the visual content rests entirely with the publishers and they are the ones responsible to use the images compatible with the content and commerce.

Kiosked has certainly given publishers lots of things to experiment with and give native advertisements a new meaning.

Saturday, 1 February 2014

Cloud Computing Stocks in the Fiscal Year 2014

Image Courtesy: shutr.bz/LkwBwK

Cloud computing has grown as a technology over the years and has become extremely popular. Companies that offer cloud computing services and facilities are raking in a lot of business but few companies that offer the service have also seen a drop at the stock market. The companies that have performed the best in cloud computing stocks at the stock market this January are Riverbed Technology (NASDAQ:RVBD), Qualys (NASDAQ: QYLS), VMWare (NYSE:VMW), Juniper Networks (NYSE:JNPR) and Workday (NYSE:WDAY).

Growth & Improvement noticed in Qualys & Workday

On January 2, last year, the 10K USD investment made in Qualys shares is worth $11,234.00 till market closed on Friday, and the 10K USD investment made in Workday shares is worth $10,969.00. These figures, when compared with the value of shares of Microsoft, IBM, SAP and Oracle are much higher, during the same period of time.

Considerable Growth in Veeva Systems


Image Courtesy: bit.ly/1lrr6xl

Another company, Veeva Systems (NYSE:VEEV) offers services in the cloud computing sector like Customer Relationship Management that is cloud-based, and master data management and content management that is also cloud-based. These services are delivered on the Salesforce policy. According to reports, Veeva Systems has about 170 customers in around 75 countries. In the Financial Year 2014, for the third quarter, Veeva is said to have $54.8 million in revenue which has risen from $35.8 million from last year, acquiring a walloping growth of 95 percent in just one year. For the third quarter in the Financial Year of 2014, the non-GAAP Net Income and Net Income was around $6.5 million, up by 13 percent from the $5.7 million of last year and the non-GAAP Net Income was around $8.3 million which was 40 percent more than the $6 million collected last year.

The Bottom Line

Therefore, the year 2014 has seen a lot of ups and downs in the stocks of cloud computing stocks. The shares of a few companies have increased and the shares of a few have decreased. However, the stock market is still hoping for a recovery in the following days till the end of the Fiscal Year 2014.

Monday, 27 January 2014

Home Appliance not Safe from Hackers

Image Courtesy: bit.ly/1mlPOua
Now it is not just important to keep your computer and mobile devices protected from spam, these days, hackers can use any smart devices in your home to send out thousands of spam mails. For example, even refrigerators can be used to send out spam. Proofpoint, a security firm, has discovered the first instance of a cyber attack that may have taken place on a device that is the ‘Internet of Things’.

Skilled hackers have hacked into various home appliances before like the router, multimedia centres and television, so a refrigerator won’t be much of a big deal. These appliances have reportedly sent over 750,000 malevolent emails around the world.

“Just like your PC can be compromised and controlled by a botnet, your Internet-connected appliance is also at risk of becoming a "thingbot" that operates at the behest of its bot overlord.” – Proofpoint

(Source: goo.gl/9kbRik)

This has become a matter of concern to people as their home appliances are becoming subject to hacking and used for spamming.

"Bot-nets are already a major security concern and the emergence of thingbots may make the situation much worse. Many of these devices are poorly protected at best and consumers have virtually no way to detect or fix infections when they do occur." - David Knight, General Manager of Information Security division, Proofpoint.

(Source: goo.gl/9kbRik)

Between 23 December and 6 January, Proofpoint has tracked many of these malevolent mails that have been sent out through refrigerators and household objects similar to it. These mails were tracked to have been sent around three times a day in batches of 100,000. Most of these mails were reportedly sent via traditional or conventional devices like the computer or the smartphone but about 25 percent were sent through non-traditional objects.

Businesses have been warned that since unconventional objects are also being hacked and used to send spam mail, they should take drastic measures to try and protect these objects from the hackers.

“The ‘Internet of Things’ includes devices connected to the Web, from home automation products (smart thermostats, security cameras, refrigerators, microwaves, home entertainment devices, gaming consoles) to smart retail shelves and industrial machinery.”

(Source: goo.gl/9kbRik)

Therefore, in this age of technology, it has become extremely important to not only protect your mobile devices or computers from hackers but also to protect home appliances like the fridge from hackers.


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Monday, 30 December 2013

How do Bulk Email Servers Help you Avoid Being a Major Spammer?

Bulk email service is the only way to attract millions of prospective consumers in a brief period. Yes, email marketing has become the most popular marketing medium today and promises of high returns without huge investment. With the help of emails, marketers are now able to stay connected with their consumers even when they are on the go. However, email marketing is not always easy without a right server.

Image Courtesy: bit.ly/1hbdovu

Spamming is the Biggest Hurdle in your Email Marketing Campaign

When it comes to sending emails to a large consumer base, all at once, you should always trust a server that facilitates smooth and hassle free bulk email services. Do you know that spamming is the biggest hurdle preventing your from succeeding in email marketing campaign. There are a few security companies keeping a check on the email transaction from one server to other. They check your email for various malpractices that some email marketers resort to, while promoting their products.
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Stay away from Spammer List with the Help of Reliable Bulk Email Services

There are some grave repercussions of being in the spammer list for a long time. If email senders constantly falter, they may be labelled as a major spammer, which ultimately results in IP blacklisting and blocking by the email filters. So, if you want to stay away from getting blocked by the email filter, outsource the services of bulk email server from the reputed and trustworthy email server provider.

Avoid Getting Detected by the Spam Filters
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These bulk email servers facilitate services to help your email bypass security filters and land at the destined location in quick time. By avail of services from bulk email service providers, you can save ample time and money of yours. These service providers not only help you ensure smooth delivery of bulk emails but also guide you through the right marketing strategies.

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Bulk Emailing is the Need of Hour in Online Market

Bulk email services are the need of the hour in online business world. It does not matter whether you are a large enterprise, a small and mid size enterprise or a start-up, no business can do without the help of these servers. It gives you a completely different insight on the modern marketing strategies being practised in the online market.

So, if you are looking forward to take your offline business venture to online platform, launching a new online business venture or already an established business, outsourcing the right bulk email services can do the trick to your business endeavours. There are some reputed and experienced hands in the market, you can get connect to them and make sure that your email marketing campaign is a huge hit.


Thursday, 19 December 2013

Top 5 Tech Trends and Products of 2013

2013 was not just a year of selfies and twerking, but some incredible stories in technology field were also scripted throughout the year. From the field of mobile gaming, healthcare, Twitter trends, and internet security, technology taught many things to the human kinds and also made some people super rich indeed. Take a look at the big technology stories from the year that we are going to say goodbye to in a few days from now, 2013.

Image Credit: bit.ly/18ACS2n

Online Encryption

The NSA leaks by Edward Snowden brought internet surveillance into limelight, the story continues till date. The top-secret Prism program that targeted the servers of giant companies like Google, Microsoft, Facebook and Apple was exposed by the Snowden, who brought into notice the prowess of British and American intelligence agencies into breaking the online encryption. However, these companies have started mulling over the ways and means for the secured data storage. In spite of the big story on the NSA leak, most companies had shown their faith in the encryption technology to protect data at rest and in transit.

Image Credit: bit.ly/18Tu4iY

Cheap Tablets

Modern day tech freaks have moved on from iPad, Samsung’s and Google’s Android tablet. Many big companies have forayed into the business of tablet devices, Amazon, Microsoft being the two most noteworthy figures. Nowadays, a glut of great tablets is available for Tech aficionados.

Image Credit: bit.ly/JG9lJf

Self-Updating Software

Google’s Chrome browser was the first to turn the automatic background updates into the standard feature. After Google, iOS came into picture with free updates on every device that is capable of running a new version. These days, almost everybody is offering the software that can update itself.

Image Credit: read.bi/18AGNMH

Apple’s New iPhones and iPads

It is true that percentage of share that Apple commands in the smart-phone and tablet market has declined because of emergence of cheap devices in the price-sensitive emerging markets. Apple launched iPad Air and Mini and the iPhone 5s and 5c this year but the devices failed to generate the response and reviews that Apple’s previous gadgets brought. However, Apple continues to rule the roost by executing on its promises.

Image Credit: bit.ly/J7sZ05

Nokia Lumia 1020

When lots and lots of point-and-shoot cameras are gathering dust on the shelves of closet, Nokia brings a masterpiece that is considered as one of the best camera phones of all times. Apple had previously attempted to define the category in new way but Nokia just raised the bar this year with a mighty 41 megapixel camera in Lumia 1020. With the first-of-its-kind specifications, this handset packs the punch with 41-megapixel main sensor, Full HD video, optical image stabilization and pro-grade software. This is a photographer’s Smartphone.

There are several other trends in the technology market that turned many heads this year. Let’s hope that technology market continues to grow rapidly next year as well.