2015 Email Metrics Study Offers Valuable Email Marketing Data

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Are you looking for ways to boost your email performance? Do you have doubts about comparing with competitors?The fact is, without accurate data about your peers, evaluating your position in the industry can  be rather challenging. But don't worry! The 2015 Email Marketing Metrics Benchmark Study will offer you the required industry information that will enable you to assess and boost your email performance. Read on...

Analyzing email open rates

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The 2015 study was conducted recently which focuses on the email open rate for various industries.This latest email metrics benchmark study reported that the Lodging, Travel Agencies & Services sector has the highest email open rate at 56.7 per cent, among the other 17 sector included in the survey. Other industries which performed good and had over 50 per cent email open rate in the study were Hospitals, Healthcare & Biotech; Schools & Education; Insurance; and Consumer Products.

Here is a list of the email open rate (top quartile) for some of the surveyed industries:

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• Lodging, travel agencies & services - 56.7%
• Schools & education - 53.1%
• Insurance - 51.8 %
• Consumer products - 51.6 %
• Hospitals, healthcare & biotech - 50.2%
• Nonprofits, associations & governments - 48.1%
• Marketing agencies & services - 48.0%
• Industrial manufacturing & utilities - 46.6 %
• Computer hardware & telecommunications - 45.2 %
• Automobiles & transportation – 44.9%

 

Studying click-through rates

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Then the 2015 Email Marketing Metrics Benchmark Study evaluated click-through rates, it was found that the Lodging, Travel Agencies & Services sector again had a high score with 5.3 per cent, along with Consumer Products industry at 5.4 per cent and the Computer Hardware & Telecommunications sector at 5.7 per cent. The study revealed that these were the only industries that were able to score higher than 5 per cent for Mean Click-through Rate. 

Here we have listed the click-through rate (top quartile) for some of the industries that were studied:

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• Computer hardware & telecommunications - 16.3 % 

• Lodging, travel agencies & services - 15.2 % 

• Consumer products - 14.6 % 

• Schools & education - 14.5 % 

• Insurance - 12.8 % 

• Hospitals, healthcare & biotech - 12.5 % 

• Marketing agencies & services - 11.8 % 

• Nonprofits, associations & governments - 11.4 % 

• Food service, sports & entertainment - 11.4 %

• Corporate services - 10.1 %

 

Establishing a benchmark

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The 2015 Email Marketing Metrics Benchmark Study surveyed emails from over 750 organizations and more than 3,000 brands from around 40 countries. The researchers evaluated the different types of email marketing messages and different metrics to conduct the study and set up email marketing tools & benchmarks across different regions and industries. The study also found that transactional emails had higher probability of getting opened than promotional or other non-transactional messages.

What do you think? Do you find the study useful? Feel free to share your views with us and add to the discussion. 

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SMTP - A Successful Email Marketing Tool

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Email marketing refers to directly marketing a commercial message for a larger audience. Every email that is sent to prospective customers is an integral part of email marketing. The emails contain advertisements, business propositions, information about donations, encourage customer loyalty and builds brand awareness.

SMTP (Simple Mail Transfer Protocol) providers are cloud-based technology used to send out emails without any hindrance.

Why are SMTP providers so important in the twenty- first century?

Email marketing relies on a good SMTP provider. Every company wants to communicate with as many people as is possible. Only this leads to success.

Using ordinary providers have their own limitations. There is a very limited number of emails that can be sent

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per day by these providers.

The emails that are sent after the maximum numbers of emails are sent are regarded as spam mail and are often ignored by customers. The IP address earns a bad reputation and gets blacklisted.

In this context reliable smtp providers to reach clients are always sought for the above-mentioned limitations.

Delivery Reports are Provided

The SMTP providers verify the configuration of the computer from where the email is being sent and grants permission for the task to be completed. It ensures that a delivery report is sent out and in case the email doesn’t reach someone, it returns to the sender.

If you install an SMTP provider your mail will reach the receiver with great accuracy and speed.

Add More To Your Email Using This Provider

The Extended SMTP can send images and other file attachments along with the email.

Don’t Get Blacklisted

One can send unlimited emails without having their mail reach the spam box and without getting their IP address blacklisted.

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Mail While On The Go

You can send the emails from wherever you are. You can be on the road and still be sending emails without further delay. You can depend upon reliable smtp providers to reach clients.

Build A Rapport With Your Customers

A personal connection is established when unlimited mail is being sent and is received by potential customers.

Connect With Any Device

These SMTP providers can be installed on computers, laptops, mobiles, tablets and any smart phone. So you get service from any device that you own.

Get An Instant Feedback

These providers also ensure that recipients get your mail and you can also be assured that they have responded to your mail.

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Keep In Touch To Not Forget

You need to make your presence felt by your customers by keeping in touch with them so that they do not establish businesses with others. The SMTP provider ensures that your mail reaches your customers whenever they are seeking products or are interested in doing business or making a purchase.

You must agree that SMTP providers are very useful in our day and age and we can’t think about business and communication without them. They have become progressively popular over the years since their first inception in 1982.

Build your business and reach out to others with the SMTP providers. Live your dream and share your success story by leaving a comment below.

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Why Digital Advertising Technology Is Driving Mergers And Acquisitions

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Advertising technology was undoubtedly one of the most thrilling areas last year for acquisitions and mergers. I have seen several influential acquisitions highlighting the noteworthy strategic worth of mobile advertising. So it got me thinking. What trends in digital marketing and advertising technology are motivating such investment decisions? Let’s find out....

The Boom Of Digital Advertising

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In the past 3 years, digital advertising has grown at 15 to 18 per cent per year worldwide. This growth has been considerably fueled by mobile and real-time bidding. With further advancements in technology, you will surely see the online advertising market gaining a larger share of the pie than expected earlier. 

Recently, Twitter acquired MoPub for $350 Million. What does that tell you? Well MoPub enables advertisers to focus on potential customers more precisely, in real time and in a bigger scale directly on their smartphones. Hence I don’t think it’s shocking that that Twitter has acquired the platform. Currently the core of advertising marketplace lies in real-time bidding for mobile and online inventory.

Real-Time Bidding- The Real Deal                                       

Real-time bidding is growing its market share at breakneck pace. Presently 19 per cent of the US online display inventory is being dealt in real-time. Moreover the rates in European are also growing rapidly. It is expected that by the year 2016, 25 per cent of ad impressions will be auctioned-off in a similar manner. These act as bids for programmatic ad buying platforms that helps to create more and more refined methods of optimizing and measuring the ROI of advertisers.

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I believe in the coming 5 years, real-time bidding will bring about radical changes and make the ad marketplace more effective. This will provide advertisers the capability to target audiences more efficiently based on certain criteria. Real-time data regarding your target audience, like age, gender, location, and others, merged with real-time pricing, can offer you a much clearer picture of the underlying market. The truth is such online advertising models will facilitate the transition of transition from offline to online providing a larger share of the pie.

It was found that in 2013 mobile marketing constituted almost 14 per cent of global digital ad spend, whereas in 2012 it was merely around 8.5 per cent. Moreover experts believe that by the year 2017, it will be around 33 per cent of the online ad market.

Marketing Automation- A Key Trend

Apart from mobile ad tech, marketing automation also plays a significant role in the Mergers and Acquisitions (M&A). As various sophisticated software is rapidly replacing human decision-making by running advanced data analytics and complex algorithms, marketing automation is gaining ground. Although you may think that email marketing has almost become obsolete, but it still acts one of the core strategies for a growing number of automated campaign management.

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Mergers and Acquisitions (M&A) are primarily focused on customer relationship management systems that utilize valuable social data about target audience to develop to provide successful marketing campaigns. A number of key acquisitions in the past 2 years have steered marketing automation to the front of the digital and online marketing revolution.

What do you think? Share your own views, opinions and experiences with us by commenting below.

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What Marketing Campaign With Off-The-Charts Email Means Today

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An email needs to be written in such a manner that it reaches the target audience with a positive effect and gives you an optimistic result. You need to keep in mind that your customers are your top priority. It is how you can impress them that matters most. If you don’t have all the elements that make a great email campaign, you are at the risk of tasting failure instead of success.

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Make Sure You Have A Clear Objective

          

           You will need to set goals about creating awareness about your product or publicity when you are willing to sell it online. This will serve as a framework for your email campaign.

Have An Eye-Catching Subject-Line

         

            Your customer’s inbox will be full of emails. Your email needs to stand out among all others. It will help you grab the attention of the reader.

Headline and Content Should be Captivating

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                The headline of your email should be the first thing that one notices. The subscriber must be convinced that you are providing the best service or product there is.

The content should engage the attention of the subscriber. You don’t need to provide great details but you must give a hint in the form of an interesting introduction and leave the rest to the imagination.

The Design Should Appeal To The Interest Of The Reader

        

         You need to design an email in such a manner that there remains brevity, concentration on style, relevant and it should not deviate from its point.

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Email Should Compel One To Read It

           

           Be creative and make sure that a reader will be curious to open the page and discover more information. You should be able to convince your reader to read what you want to present before him.

You Must Have An Appropriate Landing Page

         

         The landing page must interest the reader. It will fine tune the content and allow reading to be consistent and uninterrupted.

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Find Out Which Is The Best Time To Send Your Email

         

         You need to know at what time the email is to be sent to your recipient. You need to make sure that it is sent at such a time that it catches the attention and the person can follow up on it as soon as possible.

Break And Send Your Emails

           

        If you intend to send your emails to many thousand recipients, make sure that your mail is not sent to all of them. Divide them into small groups and send them one after the other. If one group receives them and you get a positive feedback, feel free to launch the next lot of emails. It is always wise to verify and test yourself to be free of risks.

It is in this manner that you can ensure that you will have a successful campaign. If you feel that we have not answered all of your questions, leave a comment or question for us and we will be pleased to get back to you.

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5 Essential Gadgets to Help Real Estate Professionals Grow in their Business Endeavors

If you are a real estate professional, you need to fix a few things that may kill or delay parts of a real estate transaction. Clients may consider some factors like weather, when a deal is delayed, but they want solution for everything else. That emphasizes on the role of technology, which can help you do business, irrespective of the constraints put forward by time, weather, or location.

When it is about technology gadgets for real estate, portability comes above all. Here is a list of smart spends to ensure technology never stops you from closing a deal.

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Tablet – A wide range of tablet devices are now accessible in the market, though the Apple iPad remains the grand daddy of all the tablet computers. It does not matter whether you go for Android or Apple’s iOS, because both are equipped with strong application networks, though you need to make a choice between the two. A tablet device could make travel, emailing on the go, presentations and contracts reviews seem easier to the real estate agents. And in terms of usability, tablet devices are more useful than smart-phone.

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Digital Measurement Device – Real estate professionals could literally save hours on any listing or buyer appointment with the use of a digital measuring device. They can know exactly the distance of the wall with a quick push of a button. If the same thing is done with a tape measure, it will take more manpower and consume extra time. Real estate professionals could use an acoustic device that is able to send out a little pulse which can easily be received by the device’s microphone. If you show a client that you are ready with proper tools to come to work, your credibility is built in their eyes.

Smart Phone – While a smart phone is not considered as ideal and efficient as tablet devices for appointment listings or contracts reviews, a smart phone is extremely necessary for practicing real estate. As 85 percent of all home sales begin from internet, it is essential to respond in quick time to a call or lead produced by a website. In the modern times, almost every smart phone has the push email feature where server deposits the email without the phone needing to retrieve the messages.

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Multi-Feed Scanner – This is one of the most essential gadgets for a real estate professional. A multi-feed scanner is utterly essential to a resourceful, competent real estate business. Most successful real estate businesses have more than one or two transactions in the pipeline all the times, hence a paperless filing system is going to be of great help to them.

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A Good Laser Printer – If there is a piece of technology that has not changed since the mid 1990s, it is the printer. Getting a good laser printer may prove a boon for real estate businesses.

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Printers seem to be a piece of technology that has remained basically constant since the mid 1990s. I have no idea why, but getting a decent laser printer has been the bane of my real estate career thus far.

There are several other cutting edge technology devices that a real estate professional would require to succeed in their endeavors.

How Emails can drive the Sales Conversion Rates and Click-Through Rates on Your Website?

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Email marketing is a great method to market your products among the global consumers without investing a lot. But, as getting email addresses of others is a tough task, email marketing is a big responsibility.

Email is said to be the best direct channel in regard to daily use and consumer preference for communications on both personal and marketing levels.

According to MarketingSherpa, Email Benchmark Survey, 2013, “67% of marketers say that delivering highly relevant content is a strategic goal their organization wants to achieve through email marketing.” (Source: goo.gl/Ggm9ns)

The evolution of email marketing is largely due to its familiarity, universality and flexibility. The new generations of smart-phone and tablet users have given a new meaning to email usages.

Here are a few top tips to help you create a strong and powerful email marketing strategy, which begins with list-building, continues with data management and concludes with revenue generation.

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Make an acquisition strategy – If the audience growth is your priority, you should start analyzing the platforms where consumers engage with your brand. Subsequently, consider to bring in new tools and techniques to drive interactive engagement and consumer experiences. You must always optimize acquisition forms for mobile phones, because if a customer finds it difficult to fill out form on their mobile device, you may lose the opt-in.

Present relevant data – You must first assess your current data to ensure targeted communications. Use of simple data points like location and gender can significantly improve the subscriber experience. Likewise, use Facebook’s geo-tagging features with status updates on social media. Make sure to never repeat the same promotional messages on social media and email.

Personalize email as and when possible – You should know that your website visitors, email and mobile subscribers and social media followers appreciate personalized messages. Add personalized references into marketing emails for the crucial one-to-one interactive sessions. You should focus on the browsing behavioral pattern of your each subscriber and create your email content accordingly. Personalized emails have the potential to improve the click-through rates by 25 to 35 percent and sales conversion rates by 15 to 25 percent.

Receive customers’ permission to use their email addresses – Emails promote the concept of permission marketing, which asks brands to first seek permission prior to sending consumers email marketing messages and newsletters. Once the permission is received, you should next jump on data personalization and building around the consumer.

Automate your after-purchase messages – You should keep in mind that customer retention is of greater importance in email marketing, so must automate a re-engagement campaign for a set duration post-purchase.

Email, along with a well-designed and developed website and consumer experience, cites a long-standing base for interactive marketing. You should bear in mind that your audience comprises both non-smartphone owners and smart-phone owners, so ensure that your marketing strategies suits them both.

SMTP Mail Server Eventually Helps Obtain the Marketing Goal

Almost every business these days rely on the usages of information technology. Internet has got a big role to play in today’s business sector. A number of communication channels have developed over the period of time, but emails remains the most cost effective communication method. The instant messaging services make email all the more viable among different group of people. Unlike letters and phone calls, sending emails takes very few times.

The Process of Sending Emails

Well, by seeing the email outline of professional emails, you will come across the fact that emails are highly advanced forms of letters, which were considered as the primary mode of communication in the past. It’s because the design and pattern of emails are same as postal mails. So, if you want to make sure that emails reach to its destination on time, it is essential to configure SMTP mail server, as it is the only method to verify the proper delivery of emails.

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As soon as the email sender hits the send button, simple mail transfer protocol follows a sequence of steps in the run up to the delivery of messages. At first, the server verifies the domain name registration of the computer of the recipient, after which the email address is verified. Then, the server updates other computer system about the message-in-waiting. At last, the recipient mail server allows the messages to be delivered. After the message is delivered to the recipient, an authentication mail about the email transaction is produced to the sender. In the run up to the appropriate email delivery, various commands are followed by email servers.

Trustworthy SMTP Sever

SMTP mail server provides you complete control over the emails. However, for the best of the services, you must avail of services from the reliable and trustworthy SMTP email providers, who offer various plans and result-oriented services. Ordinary email service providers do not offer a vast range of services, which makes emailing a nightmare for the involved persons. Most of the problems occur while sending emails in bulk. However, services offered by experienced SMTP service providers are vast and can surpass such difficulties and enable emails reach to its destinations on time.

Even the business houses in product sales gain a lot from the email marketing services. Bulk emails sent out by online business owners allow them to inform their consumers about different product launches and other crucial information. Thus, SMTP mail server helps the businesses grow and achieve the targeted goals.

So, whether you are into email marketing or heavy internet user, SMTP mail server can benefit you in many ways.

Post by Roger Grant.