Email marketing is the current toast of town in business world. A large number of businesses have based their marketing campaigns on email. With the growing acceptance of email marketing in the business sector, there is a need of reliable email communication between the consumers and marketers.
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Unreliable and erratic email communication can result in an annoyed customer, a missed sale or even go on to prove a disaster to the business ventures. On certain instances, even the SMTP email servers can slow or stop completely the email transactions. However, the problems related to email communication can be eliminated with the usage of cloud servers.
Save Time, Money and Resources
For many businesses, hosting in-house email servers or going with traditional host may seem to make more sense but this is not supposed to be the case every time. Avail of good cloud SMTP service ensures that all the things associated with email servers are being take good care of. It makes sure to keep you on top of white-lists and blacklists, to integrate with ISPs, scale up analytics and infrastructure and free up the business resources for other business related things. As it can save a lot of money, shifting to the cloud email server may prove to be invaluable to all businesses and to small businesses in particular.
Reliable Delivery
Any kind of delay in email delivery may annoy your customers or vendors, particularly to the erratic ones. It is most likely that they will not like to hear that approx 20 percent of all the emails do not get delivered to their destinations. It’s essential for businesses to choose an email server that does not only offer the guaranteed delivery but also lets you know how they are going to do it and maintain it for a long time. The reliable server providers do ISP monitoring and keep a keen eye on things such as white-labelling and feedback loops. They also provide unique IP addresses to maintain a level of control.
Reputation Management
A reliable cloud based SMTP email server benefits the businesses in many ways, reputation management being the most striking feature. It has been noticed that many regular ISP email addresses are used for the spamming purposes, without the knowledge of email owners. The spoofing of email addresses of reputed businesses by spammers can ruin the reputation of business houses. The email servers with a focus on the needs of businesses have the policies and practices to monitor and prevent spoofing. With such features, cloud based SMTP server helps protect the reputation of businesses.
So, businesses, irrespective of their size, that are looking for trustworthy SMTP email servers should seek cloud-based SMTP servers because of their innumerable advantages.
