Wednesday 29 May 2013

Relay Emails to and from Anywhere in the World on Single SMTP Server

While email marketing has risen meteorically on the popularity graph, keeping the cost under budget is proving as a major challenge to the online marketers. The purpose of email marketing is to perform on the wider screen. Remaining connected with the global clients is need and necessity of present day’s marketing strategies. But, during the entire marketing cycle, cost cutting and keeping everything affordable and into the budget is top priority of online marketers.

SMTP mail server is the affordable solution to your mailing needs. Besides limiting your expenses, SMTP server helps in easy, effective and faster email delivery. Whether you are a mobile user or corporate network, SMTP mail server is useful to each and every one.


Let’s take a look how SMTP mail server helps mobile users
  • With the SMTP authorization, mobile users can relay messages to and from anywhere in the world using a single SMTP server.
  • Mobile users do not need to change or alter server settings while on the go.
  • Once the SMTP set up is complete, there is no need of extra support to others for reconfiguring mail clients.
  • SMTP mail server using scripts and daemons can scan mails and system from the viruses and bugs.
Similar to mobile users, SMTP mail server can also help a lot to corporate networks. If you are connected to SMTP server, you can send emails at faster and in easier manner. As soon as the emails are transmitted to SMTP server, it tries to send it out. In case of email delivery failure for the first time, this mail server keeps on trying again and again to deliver the mails to intended recipient.

As SMTP server is always connected to internet, re-sending the failed messages at anytime is easier. With the help of this server, you do not need to worry about the failed messages.

This is not the only benefit rather SMTP mail server provides innumerable advantages to the email marketers. Most times, it comes free with the windows. The Microsoft developed SMTP for emailing purposes and management of mail queues.

Sending bulk emails is need of the hour in modern marketing world. If you send out mails in huge quantity, chances are high for it to fall into the junk box or do not get delivered at all. SMTP mail server keeps your IP clean and strong that negates any chances of spamming and other intricacies with the emails.

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There are plenty of other benefits associated with SMTP server. If you are the one into the email marketing periphery, SMTP server can help you in the successful marketing campaign.


Wednesday 22 May 2013

SMTP Mail Server to Secure the Success of Your Email Marketing campaign

Emailing is the most popular marketing method in the present times. It results into a faster and affordable marketing campaign. Lots of online marketers these days prefer to go with emailing to carry forward their marketing campaigns.

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There are people, who need to keep in touch with their clients even while they are on the go. In the present world, where everyone is in hurry, only emails can provide you a chance to remain connected with your clients all the time.

However, many email marketers have to face difficulties in sending emails while on the go. Most of the time, emails are either jumped into junk box or do not get delivered at all to the inbox of intended recipients. They also have to face similar difficulties while sending bulk mails.

While online marketers are in search of a way out, SMTP mail server comes up as a relevant platform, promising to solve all the queries regarding email delivery. Simple Mail Transfer Protocol has emerged as a saviour of online marketing campaigns, which, in last few years, have started seeing a downfall in popularity.

Here are a few special features of SMTP mail server that helps you in smooth and easy mail delivery. 

Bulk Email Delivery: Online marketers, who need to send bulk emails, will feel a sense of reprieve with SMTP mail server. This server maintains a positive and strong reputation of your IP address that ultimately helps you in easy and effective bulk email delivery. SMTP mail server employs active reputation management of IP to uphold the required IP reputation.

Transactional Email Delivery: Most email marketers have to send important business information through the emails. Oftentimes, it leads the mails into spam box and hinders the successful marketing campaigns. SMTP mail server can help you in this regard with an easy and effectual transactional email delivery feature.

Cloud SMTP: The latest development in the SMTP features is meant to provide you utmost benefits in email transaction. Most of the SMTP server providers offer you cloud SMTP feature to keep it easy and hassle-free.

Dedicated SMTP Server: The premium users of SMTP mail server are given the services of dedicated SMTP server by the service providers. It helps in easy and effective mail delivery.

Security features: SMTP mail server is available with different security features. It helps a lot to keep a tab on spamming and fix the bugs in system and emails

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 With such high quality services, SMTP mail server is no doubt a dependable force in the online marketing campaign.

Tuesday 21 May 2013

7 Things to Know About Email Marketing

If you're a small business, a start up, or new to e-mail marketing, you may not be in a position to invest a large amount of money for it. Here are some pointers that will help you get the best of e-mail marketing without breaking the bank.

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  1. CONTENT: Content is king. No matter what anyone says, the content of your e-mail is extremely important, if not considered the most important part of your e-mail marketing campaign. Whatever you place as content must be clearly understandable. Don’t include unnecessary fluff. And it goes without saying that it should be edited and proofread to make sure there are no grammatical errors or spelling mistakes and definitely no typos.

  2. GRAPHICS: Yes, a picture is worth a thousand words but cramming your e-mail with images will only land you in the junk folder. Include only relevant messages and leave enough white space. Also don’t send e-mails with pictures only. Add a few lines of description or explanation with every picture you include unless it happens to be the logo of the company.

  3. COST OF THE CAMPAIGN: With constant budget cuts in every department, it is naive to assume that the marketing section won’t be hit. An affordable email marketing solution is acquiring a dependable SMTP provider. This move will help you send across your e-mails in bulk, but at affordable rates. Also you will be provided with statistical reports about you e-mail delivery and feedback which will help you plan the next steps in your campaign.

  4. DEFINE YOUR TARGET AUDIENCE: There is absolutely no point in sending a dog lover and owner information about cat food or kitten grooming. Carefully decide on who is your target audience and create your mailing list accordingly.

  5. REACHING THE INBOX: After all the hard work invested in creating the e-mail, it is important that it actually reaches the inbox and not the spam folder of your intended recipient. Avoid using all caps in the subject line and stay clear of words and symbols that scream spam. You can also request your e-mail recipient to add you to their contact list. This will free your communication from being flagged as spam.

  6. GETTING PERMISSION TO E-MAIL: Permission to e-mail your client is like making and appointment and then calling them instead of cold calling. When a client visits your site, have a visible call to action button that asks them to subscribe to your newsletters and promotion e-mails. Don’t forget to include an unsubscribe option too.

  7. NOT GETTING BLACKLISTED: Your IP address it tracked when you send an e-mail. This is the same when you send e-mails in bulk. If your communication automatically keeps being flagged as spam over a period of time or if many recipients declare your mail to be spam your IP address may be blacklisted.
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As you can see, these factors will result in not only a successful, but an affordable e-mail campaign. So keep these lucky seven points in mind and make your campaign successful.

Monday 20 May 2013

An Effective Solution for Bulk Emailing with SMTP Mail Server

Majority of the marketers these days go for email marketing to advertise their products. Although emails are also used for personal communication but advent of social media has somehow diminished its importance. Still, business world feels the need of emails like never before. 

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In present times, emails are widely used to get in touch with the clients from around the world. If emails are sent individually to the clients, marketers might not benefit as much as they are supposed to. Individual mails might eat away lots of time, efforts and money of the marketers.

Bulk emailing tool can be an option to the email marketers, as emails can be sent in bulk quantity, so they can expect to save significant amount of time, efforts and money. However, email marketers need effective bulk email software solution that can be tricky to find out in the market.

If you are an email marketer, a simple approach can hand over right email software solution to you. SMTP, Simple Mail Transfer Protocol, is the right email solution available to the marketers. Take a look at the features of bulk emailing with SMTP and how it can affect your marketing campaign.

Bulk email delivery: Most marketers send bulk emails to a huge number of clients. Oftentimes, bulk emails are either left undelivered or jump into junk boxes. SMTP mail server helps in smooth and easy bulk email delivery by maintaining the reputation of your IP address.

Transactional Email Delivery: A large of corporate emails is consisted of essential business related information which might trigger spamming. Again, you need clean and positive reputation of IP for smooth transaction of emails with the clients.

Cloud SMTP: The latest computing technology is meant to provide smooth and flawless email delivery to the inboxes of clients. SMTP offers the services of cloud SMTP technology to ensure that email marketers do not face any sort of worries in their marketing endeavours.

Reputation of IP: On the virtual marketing platform, reputation of IP address is considered same as standing of brands in the real marketing world. A lot depends upon clean and positive reputation of IP address. SMTP mail server employs various tools and techniques to maintain the reputation of your IP in the business group.

There are several other features offered by a reliable SMTP mail server. You need to do proper research work and carry out thorough diligence of market to know about a reliable email software solution provider.

Friday 17 May 2013

SMTP Features Behind Success of Email Marketing Campaign

Email marketing has evolved as most popular marketing strategy. Most marketers these days prefer to promote their products with emails. Lots of promotional newsletters and emails are transacted between marketers and clients. Oftentimes, business persons have to send emails while on the go. Majority of the emails do not reach at its destination or drop into spam box. These are the usual occurrences in email delivery while you are travelling.

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 If you are serious in your email marketing campaign, you should know that problem lies with your outgoing mail server and it needs to be changed with a more competent and effective mail server. SMTP, Simple Mail Transfer Protocol, is the right solution available to the email marketers.

With the help of this mail server, you can carry out an effective email marketing campaign and ultimately gain a lot in your business endeavours. SMTP is a reliable server that offers wide array of services to the online marketers. Here are a few exclusive SMTP services that give it an edge over other servers.

Bulk Email Delivery- Online marketers these days are concerned about the success of their marketing campaigns. Difficulties in sending mails in huge quantity are the most anxious moment for any marketer. Adding to their woes is the strict rules from spam control. SMTP mail server is equipped with certain technology and expertise to ease out everything on part of marketers.

Transactional Email Delivery- Most emails are consisting of important business information that might aggravate the spamming chances. It’s quite important at such times to maintain a positive reputation of IP address. SMTP mail server put active reputation management technology in place and helps marketers by maintaining a positive reputation of IP.

Tracking Reporting and Stats- Everybody wants to know the status of their emails after hitting the send button, email marketers are no exception to this. In fact, they need it the most, as they always need to keep track of email delivery and status reports. SMTP mail server helps email marketers keep a check on the status of sent emails.

Cloud SMTP- Every technological invention is done to benefit you the most; cloud SMTP is the same that helps you in easy and effective delivery of your emails. With the availability of cloud SMTP, you do not need host in-house mail server.

Reputation of Sender (IP) - Email marketing world is more about IP address, a strong and positive reputation of your IP address only makes it easy in email delivery. SMTP mail server maintains the reputation of IP address by employing active reputation management. This is a lifelong cycle that starts with the initial DKIM configuration by regular adjustment and monitoring.

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To extract the maximum benefits of SMTP mail server, you must get avail services of a reliable SMTP server provider. Besides offering entire features, they also provide 24X7 customer support services.

Saturday 11 May 2013

SMTP Revolutionizes E-mail Marketing Campaigns

The world of marketing has undergone a lot of changes. From cold calls and house calls today it concentrates on virtual calls. Though the old methods and tactics are still used when deemed appropriate, marketing today has embraced the world of technology, specially the internet with open arms and in some cases like a life boat.

In this day and age it is largely digital marketing that we speak of when campaigns are discusses and the largest chunk of investment goes to online marketing. A further subdivision of this brings us to the oldest and still one of the best tools of marketing – electronic mails.

Now, the most important thing an e-mail marketing campaign requires, after excellent content, is a dependable server. This is something that can make or break an e-mail campaign. What is required here for ensuring success is SMTP or Simple Mail Transfer Protocol – a server that is dedicated to look after every technological aspect related to your e-mail campaign.

A professional SMTP mail server will benefit your marketing exercise in many ways. Here are some of the pros of SMTP:

Get to the Inbox, not the Spam box:
Your IP address reputation stays positive and you don’t get black listed. This in turn makes sure that your well researched and highly paid for content is not automatically relegated to the junk folder.

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Send E-mails in Bulk:
No one has or should have to send their promotional e-mails in small batches. This wastes time, electricity and manpower that could have been utilized better somewhere else. So send them in bulk. This will get your mail to your few hundred or a few hundred thousand intended recipients’ inboxes without any hassle. 

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Get Detailed Statistical Reports:
Find out what your money is buying you. In great detail. Which mail reached when, whether it bounced, whether it got chucked into spam, or whether it got trashed, find out all you’ll want to know. This sort of feedback will help you run your campaigns better. You’ll realise what needs to be changed and what needs to be left alone.

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Transactions will no longer be complicated:
Transactional e-mails like order confirmations, receipts, invoices reach the recipients without a hitch. Various features, like the Sender Authentication Program for example, will get your ball into the basket, in this case your mail into the inbox. 

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So if you haven’t tried SMTP yet start with a small plan and then move up if needed. Whether you’re a small business or a multinational corporation, if you need to reach out to your customers, you’ll need SMTP.