Keep These Factors in Mind When Selecting an SMTP Server

Individuals who have to send bulk mails on a daily basis prefer to use an SMTP server. When individuals do not have an SMTP server installed they face restrictions in the number of emails they can send per day and this comes in the way of their business attaining success.Therefore, clever businessmen have now opted for SMTP servers.However, there are some important considerations to be taken into account before one opts for an SMTP server. Here are some of them:

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• The SMTP server should ensure lightning fast delivery of emails each and every time.


• The contents of the emails that are sent should always remain between the sender and the receiver. This means that privacy is of utmost importance and no third party should ever be able to intercept the message. For this purpose, the SMTP server should allow encryption of messages.


• It should function on cluster technology which means that should the primary server fail, the passive server takes over and ensures that mails keep reaching their recipients as intended.


• Sender Policy Framework (SPF) is another factor to be kept in mind. This important because it authenticates emails and therefore, prevents spam. Since the IP address of the sender is identified, email spoofing is instantly detected.


• Similarly it is via Domain Keys Identified Mail that the domain name identity is always validated.


• These servers should function on cloud computing technology whereby one can share functionality over the virtual sphere and is not limited to an in house server.


• The SMTP servers should allow businessmen to connect to the Internet by providing for a travel set up. In short, their SMTP server should not limit them only to their local ISP with a single IP address but should provide multiple IP addresses.


• The SMTP servers should have the potential to accept emails that were destined for another SMTP address.


• These servers have to ensure that junk emails do not occur and that an individual does not suffer from a bad IP reputation. In this regard, the SMTP server should provide multiple IP addresses which help to overcome ISP blocks as well as grey listings.


• Lastly, the SMTP servers should be available at flexible and pocket friendly prices that enable a majority of individuals to opt for them.

What individuals are in most need of are SMTP servers that provide rock solid reliability. They want ultra secure state-of-the-art servers that will help their business to rise. A reliable SMTP server is in fact one indispensable asset that every businessman needs for success.

                                                               
                                      Frequently Asked Questions About SMTP by Roger Grant

What individuals are in most need of are SMTP servers that provide rock solid reliability. They want ultra secure state-of-the-art servers that will help their business to rise. A reliable SMTP server is in fact one indispensable asset that every businessman needs for success.

Here’s How You Can Send Mass Mails with Drupal by Configuring an SMTP Server

Something that we often take for granted is using Drupal to send mails. Unfortunately, sometimes one encounters problems sending emails from when using Drupal and then they have to configure Drupal to send mail using a third party mail source.

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Configuring an SMTP server for sending mail with Drupal has its advantages. The first would be that installation of the SMTP server allows for sending of bulk mails at the click of a button. No longer does one have to worry about mails getting delivered as junk or being listed as a spammer just because he sends mass emails.

Here is the step by step method of how one can get SMTP server installed:

• Installation is a very short process and should be easy to do all by yourself. So first download the SMTP Authentication Support module onto your computer’s hard drive. The module downloads as a zipped file. One will discover that they can easily download this module from the Drupal website at drupal.org/project/smtp.


• What you have to do next is log into your Drupal administration portal and click on file manager.


• You will find a ‘Create New folder’ option which you should click on. Once you create a new folder you will have to type without quotes “sites/all/modules”. The new folder then appears in your File Manager.


• Now you have to click on the newly created file to open it. Once this is done click ‘browse’ to go through the computer files and locate the zipped SMTP module file. Double click the file to automatically upload it to the Drupal database.


• One has to click on Administer from the Drupal navigation menu which is located on the left panel. Next select ‘Site Building and Modules’. The SMTP module should appear in your modules list.


• Click the radio box next to the SMTP module. You now have to click on “Save Configuration” in order to activate the module.


• Next you have to focus on configuring the SMTP module with your SMTP settings. To do this, click Administer. Select Site Configuration. Double-click the SMTP module to access module settings.


• Type into the SMTP Server field the SMTP server address you wish to use. For example, type “smtp.yourmailprovider.com.” In the email address field, enter the email address are sure you will be using when sending mail.


• And lastly, you have to make sure you click on “Save Configuration” to save and apply the SMTP settings.

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If you follow this step by step process you can easily have SMTP installed but if you’re unsure or are facing any difficulties with its installation, you can always get your reliable SMTP provider to help you with installation.

Naysay Spamming to Keep the Campaign’s Flag Flying High!

A challenge for most of the e-mail campaigners is to tackle the spamming. Most of the e-mailers go through it at one or other point of their e-mail campaign. Spamming brings a nightmare for marketers, who rely upon e-mails to communicate with their clients; often times it makes the newsletters go unnoticed. It might cause plunge into the promotion metrics thus bringing your business venture at risks.

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Though there is no hard and fast rule to avoid the spamming but keeping a few tips into your mind leads the messages directly into the recipient’s inbox.

• Comply with CAN-SPAM Act: If you follow the set guidelines while creating an electronic message, not only you can avoid spamming but also the harsh penalty of up to $16,000.

Dos and don’ts:

1. Categorize the messages meant for advertisement
2. Locate yourself to the recipients
3. Give recipients an option to opt out from the future e-mails by you
4. Follow the opt-out request without delay
5. Observe the activities being carried out on your behalf
6. Never put misleading information through header and subject lines

• Curtail yourself from the usages of words that trigger spamming: Although it’s not a hard and fast rule but avoidance of such promotional words and phrases ensure appropriate delivery into the recipients’ inbox. Also, avoid phishing messages to steal own identity, that’s a fraudulent and leads your e-mails to the spam folder.
  
  
• Use texts for sending HTML e-mails: By practicing common text version in your e-mails, not only you avoid delivery of messages into spam folder but also cover you when the receiver is unable to read HTML e-mails.
  
  
• Abide by the “Permission Marketing” guidelines: Ask for the permission from clients or potential clients to send them e-mails for marketing purpose. Get yourself into the white list of theirs through asking them for subscription.
  
  
• Check e-mails for spam before hitting the send option: Before you click the send option make sure of spam-free content through the usages of spam checkers services. You could find several applications on the internet, download it from there.
  
  
• Check if your e-mail server is on blacklist and subsequently get rid of it: As e-mails servers play a key role in avoiding spamming of messages, so identify through some applications about its authenticity and get rid of it if it is on blacklist by using tactics to improve the reputation of your IP address.
  
  
• Manage a desirable text to image ratio: However it is best when you do not send any image at all in the e-mails but by maintaining a healthy ration between texts and images, you can avoid the spam delivery of your e-mails.

1. Avoid sending image-only messages
2. Put minimum two lines of texts for every images
3. Use uniformed HTML services while sending e-mails

• Do not use large attachments: Attachments such as .jpg, .gif, .pdf and .png have no trouble in sending but when you send .zip, .swf, .exe, etc. types of attachments, you are at the risk of spamming. If through attachments you are sending sensitive data, weigh up the usages of FTP server.
  
  
• Implement DKIM, SPF, Sender-ID and Domain keys’ set-ups correctly: Use the e-mail server that supports such protocols and implement these in the right way.
  
  

  

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Added tip to you

If you want to say no to the spamming in order to grow in the e-mail marketing, go for efficient email sending services that ensure a safe and sound delivery of e-mails into the recipients’ inbox. 

Reputation Management in SMTP is of Utmost Importance

Internet Protocol or IP is the unique numerical label assigned to each computer and hence the IPs of no two computers is ever the same. Professionals like web programmers, business owners, private employees and other individuals need to send bulk emails to recipients on a daily basis and are identified on the web through the individual IP addresses of the specific email server. This means that when they send an excess amount of emails they wrongly get identified as spammers and as a result their emails do not reach the inbox of the intended recipients.

Online Reputation Management

• Individuals often work on a shared network and even if they stay clear of unwanted emails the reputation of the IP often gets affected because of spam complaints. If individuals want to effectively send emails it requires them to always maintain a positive reputation about themselves.


• Reliable SMTP Provider ensures that your emails are delivered to the recipients’ inbox by creating and retaining an IP address free of trash and spam for you. It creates and retains an active sender reputation for individuals who send hundreds of transactional or communicational emails per day. Strong and positive reputation management ensures that sent emails are not turned into junk in the process of email delivery and thereby reaches the inbox of the recipient. If reputation management is not done your IP will be blacklisted and your emails will begin to get delivered as junk.


• Reputation management in SMTP is of great significance because it’s important to completely remove junk email delivery for fluid and effective delivery of emails. If the sender acquires a good IP reputation he will enjoy successful delivery of emails but if he does not enjoy a good IP reputation his emails will not be delivered successfully.

Sender Reputation prevents Junk mails

• The sender’s reputation must not only be carefully built but it must be maintained over the course of time. Attention must always be paid to reputation management to ensure that it does not slip with the passing of time. This is usually a lifelong cycle that must be kept up through regular adjustments and monitoring.

Sender Reputation

• Bad reputation is something that can bring about the downfall of even the most popular businesses in the shortest span of time. When an IP gets blacklisted or junk email delivery begins it will adversely affect the reputation of the individual/business and the public will begin to negatively perceive it.


• This negative perception on the web will in no time ruin the hard earned reputation of a business organization or individual.

When individuals opt for reliable SMTP Provider they can rest assured that the reputation of their IP will always be well taken care of.

Setting up SMTP Mail on an Android Made Easy

Android phones usually use a Gmail account as its default email.However, individuals find that when they use a Gmail account they often limited in the number of outgoing emails they can send per day. Individuals should go ahead and use SMTP servers to send mails for themselves so that they can enjoy a bulk mail sending experience.

If you have purchased a cutting edge Android phone and wish to have SMTP Mail installed on it, then you have to follow these steps:

• Go to the “Apps” menu and tap on “Email”. Since an Email account has not been set up, you have to proceed to the Account Setup screen in the App.


• Next you have to enter your email address and password.


• Tap "Next." For many popular email services, this is all that needs to be done because Android will automatically configure the account. If this is not the case with your email account, one has to manually enter the settings.


• Tap either "POP Account" or "IMAP" depending upon what type of email service you use. If you’re confused about what type of email service you have, you can always check with your provider. For example, if you use Yahoo!'s Plus mail, use POP. Check your provider's website for details. All providers are unique and different.


• Along with entering the incoming mail server address, remember to include any other important information that your provider requires, such as a port number.

Now when it comes to choosing an outgoing mail server always opt for SMTP mail server. This is because an SMTP server gives individuals the opportunity to send thousands of mails per day without facing any difficulty. They can send mails from any place on the globe and should know that the emails they send will never be considered as spam.

Thus, the emails will reach where they were always meant to go-the inbox of the intended recipient and that too on time. An SMTP server when installed gives individuals the opportunity to maintain multiple email addresses from the same account. Thereby giving individuals the ability to send business related emails from a professional address and other emails from a personal address.

• So, you have to enter the outgoing SMTP mail server and other settings your provider requires.


• Tap "Next." Android will check your email for compatibility.SMTP mail servers are totally compatible with Android. You will then have the choice options, such as how frequently Android syncs with your email.

If individuals are unsure about setting up this account by themselves, they can always get in touch with their SMTP service provider for assistance.