Reputation Management in SMTP is of Utmost Importance

Internet Protocol or IP is the unique numerical label assigned to each computer and hence the IPs of no two computers is ever the same. Professionals like web programmers, business owners, private employees and other individuals need to send bulk emails to recipients on a daily basis and are identified on the web through the individual IP addresses of the specific email server. This means that when they send an excess amount of emails they wrongly get identified as spammers and as a result their emails do not reach the inbox of the intended recipients.

Online Reputation Management

• Individuals often work on a shared network and even if they stay clear of unwanted emails the reputation of the IP often gets affected because of spam complaints. If individuals want to effectively send emails it requires them to always maintain a positive reputation about themselves.


• Reliable SMTP Provider ensures that your emails are delivered to the recipients’ inbox by creating and retaining an IP address free of trash and spam for you. It creates and retains an active sender reputation for individuals who send hundreds of transactional or communicational emails per day. Strong and positive reputation management ensures that sent emails are not turned into junk in the process of email delivery and thereby reaches the inbox of the recipient. If reputation management is not done your IP will be blacklisted and your emails will begin to get delivered as junk.


• Reputation management in SMTP is of great significance because it’s important to completely remove junk email delivery for fluid and effective delivery of emails. If the sender acquires a good IP reputation he will enjoy successful delivery of emails but if he does not enjoy a good IP reputation his emails will not be delivered successfully.

Sender Reputation prevents Junk mails

• The sender’s reputation must not only be carefully built but it must be maintained over the course of time. Attention must always be paid to reputation management to ensure that it does not slip with the passing of time. This is usually a lifelong cycle that must be kept up through regular adjustments and monitoring.

Sender Reputation

• Bad reputation is something that can bring about the downfall of even the most popular businesses in the shortest span of time. When an IP gets blacklisted or junk email delivery begins it will adversely affect the reputation of the individual/business and the public will begin to negatively perceive it.


• This negative perception on the web will in no time ruin the hard earned reputation of a business organization or individual.

When individuals opt for reliable SMTP Provider they can rest assured that the reputation of their IP will always be well taken care of.