Technology to Give Publishers Lots of Scope to Experiment with Native Advertisement

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Of late, online publishers have been looking for ways and means to boost their advertising revenue without upsetting their readers. A large number of publishers, including The New York Times, have been discussing a new effort, native advertising, wherein sponsors-commissioned stories are made to resemble editorial content.

There is a new technology that publishers, particularly outside the United States, are attracted to. The technology has the power to turn any visual element on a web page, which includes videos and editorial photographs, into advertisements.

The technology has been developed by Kiosked, a Finnish start-up, and works as per the wishes of publishers to earn revenue from video and photo contents on their websites. Publishers can put a snippet of Kiosked code on the web pages and whenever the page is visited by a reader, a split-second scan of the written material accompanying the photo on the page is done by Kiosked. Then, one or more relevant products or services are selected and presented to the reader to buy online, placed on top of the products on a strip featuring above the photo.

According to Kiosked, the technology, which was released last fall, is being used by some big publishers, such as The Telegraph, the British newspaper, IDG, the publisher of web sites and technology magazines, and plenty of technology, sports and fashion publications around the Europe, including T3 and Rugby Week.

Micke Paqvalen, the founder and chief executive Kiosked, stated in a telephonic interview said that the technology developed by company engages consumers in content without envisaging like intrusive, pushy advertisements.

He said, “We want to be viewed as a service, not as an advertisement. We are always looking at it from a consumer point of view, and consumers are extremely conscious. They will respond if it becomes over-commercialized.”

The main question with native advertising is sometimes readers fail to realise whether they are seeing an advertisement. However, Kiosked makes it easier for readers to identify the advertisement by letting the advertisements and editorial content emerge side by side.

Providing links to the visual content rests entirely with the publishers and they are the ones responsible to use the images compatible with the content and commerce.

Kiosked has certainly given publishers lots of things to experiment with and give native advertisements a new meaning.

Cloud Computing Stocks in the Fiscal Year 2014

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Cloud computing has grown as a technology over the years and has become extremely popular. Companies that offer cloud computing services and facilities are raking in a lot of business but few companies that offer the service have also seen a drop at the stock market. The companies that have performed the best in cloud computing stocks at the stock market this January are Riverbed Technology (NASDAQ:RVBD), Qualys (NASDAQ: QYLS), VMWare (NYSE:VMW), Juniper Networks (NYSE:JNPR) and Workday (NYSE:WDAY).

Growth & Improvement noticed in Qualys & Workday

On January 2, last year, the 10K USD investment made in Qualys shares is worth $11,234.00 till market closed on Friday, and the 10K USD investment made in Workday shares is worth $10,969.00. These figures, when compared with the value of shares of Microsoft, IBM, SAP and Oracle are much higher, during the same period of time.

Considerable Growth in Veeva Systems

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Another company, Veeva Systems (NYSE:VEEV) offers services in the cloud computing sector like Customer Relationship Management that is cloud-based, and master data management and content management that is also cloud-based. These services are delivered on the Salesforce policy. According to reports, Veeva Systems has about 170 customers in around 75 countries. In the Financial Year 2014, for the third quarter, Veeva is said to have $54.8 million in revenue which has risen from $35.8 million from last year, acquiring a walloping growth of 95 percent in just one year. For the third quarter in the Financial Year of 2014, the non-GAAP Net Income and Net Income was around $6.5 million, up by 13 percent from the $5.7 million of last year and the non-GAAP Net Income was around $8.3 million which was 40 percent more than the $6 million collected last year.

The Bottom Line

Therefore, the year 2014 has seen a lot of ups and downs in the stocks of cloud computing stocks. The shares of a few companies have increased and the shares of a few have decreased. However, the stock market is still hoping for a recovery in the following days till the end of the Fiscal Year 2014.