SMTP Revolutionizes E-mail Marketing Campaigns

The world of marketing has undergone a lot of changes. From cold calls and house calls today it concentrates on virtual calls. Though the old methods and tactics are still used when deemed appropriate, marketing today has embraced the world of technology, specially the internet with open arms and in some cases like a life boat.

In this day and age it is largely digital marketing that we speak of when campaigns are discusses and the largest chunk of investment goes to online marketing. A further subdivision of this brings us to the oldest and still one of the best tools of marketing – electronic mails.

Now, the most important thing an e-mail marketing campaign requires, after excellent content, is a dependable server. This is something that can make or break an e-mail campaign. What is required here for ensuring success is SMTP or Simple Mail Transfer Protocol – a server that is dedicated to look after every technological aspect related to your e-mail campaign.

A professional SMTP mail server will benefit your marketing exercise in many ways. Here are some of the pros of SMTP:

Get to the Inbox, not the Spam box:

Your IP address reputation stays positive and you don’t get black listed. This in turn makes sure that your well researched and highly paid for content is not automatically relegated to the junk folder.

Image Courtesy: goo.gl/JpnOQ

Send E-mails in Bulk:

No one has or should have to send their promotional e-mails in small batches. This wastes time, electricity and manpower that could have been utilized better somewhere else. So send them in bulk. This will get your mail to your few hundred or a few hundred thousand intended recipients’ inboxes without any hassle. 

Image Courtesy: http://goo.gl/I3uBi

Get Detailed Statistical Reports:

Find out what your money is buying you. In great detail. Which mail reached when, whether it bounced, whether it got chucked into spam, or whether it got trashed, find out all you’ll want to know. This sort of feedback will help you run your campaigns better. You’ll realise what needs to be changed and what needs to be left alone.

Image Courtesy: http://goo.gl/wGZre

Transactions will no longer be complicated:

Transactional e-mails like order confirmations, receipts, invoices reach the recipients without a hitch. Various features, like the Sender Authentication Program for example, will get your ball into the basket, in this case your mail into the inbox. 

Image courtesy: goo.gl/cwZ82

So if you haven’t tried SMTP yet start with a small plan and then move up if needed. Whether you’re a small business or a multinational corporation, if you need to reach out to your customers, you’ll need SMTP.