SMTP - A Successful Email Marketing Tool

Image Source: bit.ly/1ot2iXX

Email marketing refers to directly marketing a commercial message for a larger audience. Every email that is sent to prospective customers is an integral part of email marketing. The emails contain advertisements, business propositions, information about donations, encourage customer loyalty and builds brand awareness.

SMTP (Simple Mail Transfer Protocol) providers are cloud-based technology used to send out emails without any hindrance.

Why are SMTP providers so important in the twenty- first century?

Email marketing relies on a good SMTP provider. Every company wants to communicate with as many people as is possible. Only this leads to success.

Using ordinary providers have their own limitations. There is a very limited number of emails that can be sent

Image Source: bit.ly/ZGbuwi

per day by these providers.

The emails that are sent after the maximum numbers of emails are sent are regarded as spam mail and are often ignored by customers. The IP address earns a bad reputation and gets blacklisted.

In this context reliable smtp providers to reach clients are always sought for the above-mentioned limitations.

Delivery Reports are Provided

The SMTP providers verify the configuration of the computer from where the email is being sent and grants permission for the task to be completed. It ensures that a delivery report is sent out and in case the email doesn’t reach someone, it returns to the sender.

If you install an SMTP provider your mail will reach the receiver with great accuracy and speed.

Add More To Your Email Using This Provider

The Extended SMTP can send images and other file attachments along with the email.

Don’t Get Blacklisted

One can send unlimited emails without having their mail reach the spam box and without getting their IP address blacklisted.

Image Source: bit.ly/1ot8lfn

Mail While On The Go

You can send the emails from wherever you are. You can be on the road and still be sending emails without further delay. You can depend upon reliable smtp providers to reach clients.

Build A Rapport With Your Customers

A personal connection is established when unlimited mail is being sent and is received by potential customers.

Connect With Any Device

These SMTP providers can be installed on computers, laptops, mobiles, tablets and any smart phone. So you get service from any device that you own.

Get An Instant Feedback

These providers also ensure that recipients get your mail and you can also be assured that they have responded to your mail.

Image Source: bit.ly/1x86o6Y

Keep In Touch To Not Forget

You need to make your presence felt by your customers by keeping in touch with them so that they do not establish businesses with others. The SMTP provider ensures that your mail reaches your customers whenever they are seeking products or are interested in doing business or making a purchase.

You must agree that SMTP providers are very useful in our day and age and we can’t think about business and communication without them. They have become progressively popular over the years since their first inception in 1982.

Build your business and reach out to others with the SMTP providers. Live your dream and share your success story by leaving a comment below.

Article Sources:  slidesha.re/1yjyZaK, bit.ly/1t4If2g

Why Digital Advertising Technology Is Driving Mergers And Acquisitions

Image Source: dpo.st/1vZxwFT

Advertising technology was undoubtedly one of the most thrilling areas last year for acquisitions and mergers. I have seen several influential acquisitions highlighting the noteworthy strategic worth of mobile advertising. So it got me thinking. What trends in digital marketing and advertising technology are motivating such investment decisions? Let’s find out....

The Boom Of Digital Advertising

Image Source: mklnd.com/1rsaAtv

In the past 3 years, digital advertising has grown at 15 to 18 per cent per year worldwide. This growth has been considerably fueled by mobile and real-time bidding. With further advancements in technology, you will surely see the online advertising market gaining a larger share of the pie than expected earlier. 

Recently, Twitter acquired MoPub for $350 Million. What does that tell you? Well MoPub enables advertisers to focus on potential customers more precisely, in real time and in a bigger scale directly on their smartphones. Hence I don’t think it’s shocking that that Twitter has acquired the platform. Currently the core of advertising marketplace lies in real-time bidding for mobile and online inventory.

Real-Time Bidding- The Real Deal                                       

Real-time bidding is growing its market share at breakneck pace. Presently 19 per cent of the US online display inventory is being dealt in real-time. Moreover the rates in European are also growing rapidly. It is expected that by the year 2016, 25 per cent of ad impressions will be auctioned-off in a similar manner. These act as bids for programmatic ad buying platforms that helps to create more and more refined methods of optimizing and measuring the ROI of advertisers.

Image Source: bit.ly/1sLkvzX

I believe in the coming 5 years, real-time bidding will bring about radical changes and make the ad marketplace more effective. This will provide advertisers the capability to target audiences more efficiently based on certain criteria. Real-time data regarding your target audience, like age, gender, location, and others, merged with real-time pricing, can offer you a much clearer picture of the underlying market. The truth is such online advertising models will facilitate the transition of transition from offline to online providing a larger share of the pie.

It was found that in 2013 mobile marketing constituted almost 14 per cent of global digital ad spend, whereas in 2012 it was merely around 8.5 per cent. Moreover experts believe that by the year 2017, it will be around 33 per cent of the online ad market.

Marketing Automation- A Key Trend

Apart from mobile ad tech, marketing automation also plays a significant role in the Mergers and Acquisitions (M&A). As various sophisticated software is rapidly replacing human decision-making by running advanced data analytics and complex algorithms, marketing automation is gaining ground. Although you may think that email marketing has almost become obsolete, but it still acts one of the core strategies for a growing number of automated campaign management.

Image Source: bit.ly/1sFdYI0

Mergers and Acquisitions (M&A) are primarily focused on customer relationship management systems that utilize valuable social data about target audience to develop to provide successful marketing campaigns. A number of key acquisitions in the past 2 years have steered marketing automation to the front of the digital and online marketing revolution.

What do you think? Share your own views, opinions and experiences with us by commenting below.

Article Source: bit.ly/1nM598W

What Marketing Campaign With Off-The-Charts Email Means Today

Image Source: bit.ly/1EnQieS

An email needs to be written in such a manner that it reaches the target audience with a positive effect and gives you an optimistic result. You need to keep in mind that your customers are your top priority. It is how you can impress them that matters most. If you don’t have all the elements that make a great email campaign, you are at the risk of tasting failure instead of success.

Image Source: bit.ly/1t0UpLd

Make Sure You Have A Clear Objective

          

           You will need to set goals about creating awareness about your product or publicity when you are willing to sell it online. This will serve as a framework for your email campaign.

Have An Eye-Catching Subject-Line

         

            Your customer’s inbox will be full of emails. Your email needs to stand out among all others. It will help you grab the attention of the reader.

Headline and Content Should be Captivating

Image Source: bit.ly/1vK6Qch

                

                The headline of your email should be the first thing that one notices. The subscriber must be convinced that you are providing the best service or product there is.

The content should engage the attention of the subscriber. You don’t need to provide great details but you must give a hint in the form of an interesting introduction and leave the rest to the imagination.

The Design Should Appeal To The Interest Of The Reader

        

         You need to design an email in such a manner that there remains brevity, concentration on style, relevant and it should not deviate from its point.

Image Source: bit.ly/1vK7d6w

Email Should Compel One To Read It

           

           Be creative and make sure that a reader will be curious to open the page and discover more information. You should be able to convince your reader to read what you want to present before him.

You Must Have An Appropriate Landing Page

         

         The landing page must interest the reader. It will fine tune the content and allow reading to be consistent and uninterrupted.

Image Source: bit.ly/1s4MCcM

Find Out Which Is The Best Time To Send Your Email

         

         You need to know at what time the email is to be sent to your recipient. You need to make sure that it is sent at such a time that it catches the attention and the person can follow up on it as soon as possible.

Break And Send Your Emails

           

        If you intend to send your emails to many thousand recipients, make sure that your mail is not sent to all of them. Divide them into small groups and send them one after the other. If one group receives them and you get a positive feedback, feel free to launch the next lot of emails. It is always wise to verify and test yourself to be free of risks.

It is in this manner that you can ensure that you will have a successful campaign. If you feel that we have not answered all of your questions, leave a comment or question for us and we will be pleased to get back to you.

Article Source: bit.ly/XokxAH, bit.ly/1tuABKp