Marketing via emails has become a big hit today but many individuals who are new to email marketing, use free SMTP servers built into popular services like Hotmail and Google to send out their newsletters, special offers and other marketing mails.
They are unknown to the fact that those free SMTP services have strict restrictions on usage and extremely low delivery rates. Because of these restrictions a vast majority of carefully drafted emails never do reach the inbox of the intended recipients.
Email marketing helps a number of business organizations to earn their bread and butter, it is for this reason that they would be much better off choosing a high quality SMTP service provider.
Reasons why a professional SMTP service is always better:
Analysis helps individuals to collect a wealth of information about the effectiveness of your email marketing messages and campaigns. This data helps individuals to determine where they are going wrong and what they are doing right. Along with this,the data also provides bounce rates, read rates, delivery statistics and response rates.
Thus, if businessmen are clever enough to choose a professional SMTP provider, they will be giving their business the correct kick start and ensuring its success.
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| Image Courtesy:aviatordigital.com |
They are unknown to the fact that those free SMTP services have strict restrictions on usage and extremely low delivery rates. Because of these restrictions a vast majority of carefully drafted emails never do reach the inbox of the intended recipients.
Email marketing helps a number of business organizations to earn their bread and butter, it is for this reason that they would be much better off choosing a high quality SMTP service provider.
 |
| Image Courtesy: demandforce.com |
Reasons why a professional SMTP service is always better:
- Higher delivery rates are assured along with faster throughput.
- Availability of real statistics and scalability as a result of dedicated servers working at your disposal.
- Emails are no longer blocked by spam filters.
- Also email marketers do not have to worry about their messages getting hijacked by phishing schemes and other malicious schemes. Your company, brand or identity no longer suffer from any irreparable damage as your legitimate messages no longer fall victim to such schemes.
- When one avails of a professional STMP service, the expertise provided helps to avoid potential problems as well as the technology to spot and prevent a fraud before it happens.
- As mentioned before scalability and flexibility are two very important reasons to choose a professional SMTP service over a free alternative. Free email services like Gmail and Hotmail as well as free SMTP services impose restrictions on the number of messages an individual or business can send per day. As a business grows it becomes all too easy to exceed those restrictions and this is when emailing becomes a problematic experience. Hence,its better to get a professional SMTP service provider where you can send an unlimited number of messages per day.
- Once an individual or a business avails of a professional SMTP service provider, their business grows successfully as marketing messages flow seamlessly. Thanks to professional SMTP service providers, one is able to perform real time analysis, determine which marketing strategies are hitting the bull’s eye and make appropriate changes where needed.
Analysis helps individuals to collect a wealth of information about the effectiveness of your email marketing messages and campaigns. This data helps individuals to determine where they are going wrong and what they are doing right. Along with this,the data also provides bounce rates, read rates, delivery statistics and response rates.
Thus, if businessmen are clever enough to choose a professional SMTP provider, they will be giving their business the correct kick start and ensuring its success.
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