Simple Mail Transfer Protocol – Today’s Marketing Tool

To frame successful and rewarding marketing strategies emailing is the first and foremost solution. Though marketing with traditional mediums such as print and electronic, still takes place but web marketing has come way ahead to evolve itself as the most popular marketing medium. Today emailing is a used as a formula to bring growth and success to the online businesses. With the growing trend of online marketing, mass mailing has become most sought after option. This medium is able to cut short the time and money involved in a marketing process and increase the number of site visitors.

Multiple advantages of using SMTP mail server are – open tracking benefits, DKIM signing, mass email delivery, grouping logging etc. Some of these features may be described as follows:

Mass Email Delivery: The technology and expertise involved in the field of email marketing is savior to the mass mailers. For effective delivery of promotional emails and newsletters additional resources aren’t required. With the help of SMTP server marketing expenses can be controlled.

Delivery of Transactional Emails: SMTP server has been designed in a way so that it maintains the active and positive reputation of the sender. Transactional clients get the benefit of strong and positive IP address which is looked after by active reputation management of IP technology. Some other services provided by them are assured quality service, string delivery reporting, sender authentication program, and security delivery infrastructure.

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Reporting, Tracking and Stats: After sending the emails, the next necessary step is to keep track of the sending reports and status updates. SMTP server, along with the proper feedback of the sent mails, provides maximum visibility of reports and updates.

DKIM: A method to validate the identity of Domain name is called Domain Key Identified Mail. It is integrated with cryptographic message verification process.

SPF: Sender Policy Framework validates emails and helps in preventing spam via emails. Sender’s IP address is verified to find any kind of email spoofing.

Reputation of Sender (IP): Email users on the Web platform are identified by the IP address. Thus, IP reputation management technology is considered and IP reputation is maintained for a long time.

Dedicated IP services: If a dedicated IP server provides you with a unique id considering you as a premium user, this will help in effective and free flow of bulk mails.

In digital marketing world, many organizations have to deal with and negotiate, with a large number of clients at a time. Mass mailing is the best solution to communicate with client masses. However, bulk emailing is not going to be a flawless process if you have not secured a reliable outgoing mail server. Simple Mail Transfer Protocol or SMTP is the best solution to meet all the needs of online marketers.